Line of Credit

Providing affordable, personalised offers to customers through a line of credit

Flexibility built in

Financier™ enables providers to have the flexibility to provide a line of credit for their customers.

The solution gives an alternative overdraft account whereby a drawdown is made against the available credit facility to allow the customer to access funds up to the agreed limit.

Customers can defer taking the full amount of the loan and will only repay the amount they use.

 

 

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Personalisation in digital lending

The UK retail market has been revolutionised by digital lending - this is the start of the customer journey and enables expanded credit opportunities.

This relates to, in particular, a retailer’s ability to personalise the digital journey at customer level and drive the ability to provide customised credit terms.

By the use of technology, digital lenders are able to change their offerings and promotions daily for retail customers. Financier provides the ability to deliver a consistently personalised, on-brand experience for each individual customer effortlessly. The solution can interface with existing sites or via web services to an existing ecommerce platform, providing POS credit.

Our Insights

In the press

First-time buyers typically borrowing for 31 years

First-time buyers are borrowing through mortgages that last an average of 31 years as the affordability of homes remains a stretch.

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In the press

Consumer finance new business grew by 1% in April 2025

New figures released by the Finance & Leasing Association (FLA) show that consumer finance new business grew in April 2025 by 1% compared with the same month in 2024. In the first four months of 2025, new business in this market was 4% higher than in the same period in 2024.

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In the press

Second charge mortgage new business volumes fell by 2% in April 2025

Commenting on the latest new business figures for the second charge mortgage market, Fiona Hoyle, Director of Consumer & Mortgage Finance and Inclusion at the Finance & Leasing Association (FLA), said:

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In the press

Average first-time buyer mortgage term is now 31 years

New data from UK Finance has shown that the average first-time buyer mortgage term is now 31 years.

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In the press

Mortgages approvals fall for fourth consecutive month

Latest data from the Bank of England has found that net borrowing of mortgage debt by individuals decreased sharply by £13.7 billion to -£0.8 billion in April. This followed an increase in net borrowing by £9.6 billion in March.

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In the press

Second charge mortgage new business volumes grew by 18% in March 2025

Commenting on the latest new business figures for the second charge mortgage market, Fiona Hoyle, Director of Consumer & Mortgage Finance and Inclusion at the Finance & Leasing Association (FLA), said:

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Call us on 0845 456 5859

Welcom Digital Limited

The Exchange

Station Parade

Harrogate

HG1 1TS

T 0845 4565859

F 0845 4565253

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