Line of Credit

Providing affordable, personalised offers to customers through a line of credit

Flexibility built in

Financier™ enables providers to have the flexibility to provide a line of credit for their customers.

The solution gives an alternative overdraft account whereby a drawdown is made against the available credit facility to allow the customer to access funds up to the agreed limit.

Customers can defer taking the full amount of the loan and will only repay the amount they use.

 

 

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Personalisation in digital lending

The UK retail market has been revolutionised by digital lending - this is the start of the customer journey and enables expanded credit opportunities.

This relates to, in particular, a retailer’s ability to personalise the digital journey at customer level and drive the ability to provide customised credit terms.

By the use of technology, digital lenders are able to change their offerings and promotions daily for retail customers. Financier provides the ability to deliver a consistently personalised, on-brand experience for each individual customer effortlessly. The solution can interface with existing sites or via web services to an existing ecommerce platform, providing POS credit.

Our Insights

Mortgage lending hits five year high

Latest Bank of England figures show that mortgage lending recorded its strongest quarterly jump in five years in the third quarter of 2025, with gross advances rising 36.9% to £80.4 billion. The increase marks the sharpest quarterly gain since 2020 amid a renewed surge in the UK property market.

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Later life mortgage lending rises by 18.4%

New data from UK Finance has found that later life loans rose 18.4 per cent with 39,950 loans taken out in Quarter 3 (Q3).

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FCA launches new AI testing initiative

The Financial Conduct Authority (FCA) has announced it is working with major firms to test Artificial Intelligence (AI) in a safe place to better understand the potential benefits and risks.

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Mortgage lending returns to growth

UK Finance has released its latest Household Finance Review, which showed that mortgage lending activity returned to growth in Quarter 3 (Q3), following a quieter second quarter caused by many transactions having been brought forward ahead of Stamp Duty changes in April. Refinancing also increased, with volumes up nearly 50 per cent year‑on‑year as more customers rolled off fixed‑rate deals.

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Second charge mortgage new business volumes grew by 22% in September 2025

Commenting on the latest new business figures for the second charge mortgage market, Fiona Hoyle, Director of Consumer & Mortgage Finance and Inclusion at the Finance & Leasing Association (FLA), said:

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Consumer finance new business grew by 8% in September 2025

New figures released by the Finance & Leasing Association (FLA) show that consumer finance new business grew in September 2025 by 8% compared with the same month in 2024. In the nine months to September 2025, new business in this market was 5% higher than in the same period in 2024.

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Call us on 0845 456 5859

Welcom Digital Limited

The Exchange

Station Parade

Harrogate

HG1 1TS

T 0845 4565859

F 0845 4565253

Office hours

9am to 5.30pm Mon to Fri